CASE STUDY
HOW WE TOOK PWRBLD COACHING FROM $8k→$19k MRR
7.01%
LANDING PAGE CONVERSION RATE
962
QUALIFIED LEADS
83
SIGNED CLIENTS
The Problem:
PROBLEM #1
No Real Marketing Funnel
The coaching funnel had solid organic traffic, but other than that it was just a basic page with a short 2 minute video explaining the coaching services. Prospects were not able to see the true value of their coaching services from the outside.
Without a solid marketing funnel, they were limited to face-to-face sales with current members, with just a few online inquiries trickling in from organic traffic.
PROBLEM #2
Low-Converting Landing Page
With $56.6k Instagram followers they were getting plenty of organic traffic, but their low converting landing page meant they were only converting a very small percentage of that traffic.
Their landing page was not at all built to convert cold traffic, so they were unable to profitably spend money on ads.
THE SOLUTION
Full Funnel Build Out:
SOLUTION
High-Converting Landing Page
We built a high-converting landing page designed to convert cold traffic, which allowed us to profitably run ads. This massively expanded PWRBLDs reach, allowing them to convert both new local clients who weren't already members, as well as online clients from all over the US.
With a 7.01% conversion rate, PWRBLD is able to get a substantial ROAS with an incredibly low cost per lead.
SOLUTION
Sales Follow Up
We wrote a series of follow up scripts to convert more leads into sales calls & in-person appointments.
SOLUTION
Lead Funnels
We built multiple lead funnels offering free training programs, with built in upsell & downsell pages, as well as an email sequence on the back end.
SOLUTION
Google Ads
We built multiple Google search campaigns targeting top of funnel cold traffic focused on high-intent keywords. We built separate campaigns targeting sub segments of their target market like powerlifting, powerbuilding, bodybuilding, competition prep, and more.
SOLUTION
Lead Qualification Form
To avoid wasting time over the phone with unqualified prospects, we built a lead qualification form to filter cold traffic so the sales team could focus their time and effort on only high quality leads.
SOLUTION
Lead Funnels
We helped strengthen their core coaching offer as well as structure upsells, downsells, and cross sells to maximize client LTV.
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Key Results & Impact
Profitable Cold Traffic Funnel
We helped strengthen their core coaching offer as well as structure upsells, downsells, and cross sells to maximize client LTV.
Maximized The Value Of Their Social following
With a high-converting sales funnel PWRBLD instantly started getting more out of the organic traffic from their social media following.
Able To Invest In Growth
PWRBLD was able to reinvest back into the coaching program—which meant increasing ad spend, investing in new tools, and consistently hiring new world class coaches who brought valuable skillsets & experience.
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